Insight and statistics for the tourism industry

There are several reliable public sources of statistics and insight that can provide a solid foundation for decision-making. Up-to-date and relevant data makes it easier to understand the market, monitor developments and plan future initiatives.

We regularly share industry-related updates in our channels. Follow our industry page on Facebook – Det skjer i reiselivet i Tromsøregionen – and our LinkedIn page. Here, we publish accommodation statistics from Statistics Norway (SSB) as soon as the figures are released.

Below, we have gathered a selection of recommended sources for insight and statistics for those working in the tourism industry:

Northern Norway Tourist Board

At ilag.nordnorge.com, you will find market strategies, analyses, target group models (personas), updated visitor survey results, and other valuable market insight for Northern Norway.

Statistics Norway (SSB)

In the Statistics Bank at ssb.no, you can access accommodation figures and other relevant data. You can filter by market (Norway/international), period, purpose of travel (leisure, business, conference), region and more – depending on the data you require.

NHO Reiseliv

At nho.no, you will find statistics and analyses related to employment, value creation, profitability and market development within the tourism industry.

Visit Norway/Innovation Norway

Innovation Norway offers useful tools and industry resources. If you are looking for an overview of value creation within tourism, you can explore their value creation dashboard.