For the tourism industry 

This page brings together information, insights and resources for the tourism industry in the Tromsø region. Here you will find updates, information about working with Visit Tromsø-Region, and content related to destination development and sustainability.

Become a partner

Be a partner to the destination company in one of Norway's most attractive regions.

Meet our partners

See the full list of Visit Tromsø-Region’s partners.

This is Visit Tromsø-Region

We are one of Norway’s largest destination companies.

For partners

Interested in becoming a partner? Or are you already a partner? Here you will find relevant and useful information.

Advertising opportunities

Boost your brand visibility and reach your target audience through advertising in our channels.

Responsible marketing

At Visit Tromsø Region, we always strive to be truthful, ethical, and aligned with sustainable…

How we recommend experiences

How do we work with recommendations, and what actually influences the guest’s choice?

Insight & statistics

Find up-to-date statistics and insights for the tourism industry in the Tromsø region.
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Media bank

Find and download photos from Tromsø and the region in our media bank. 

New Aurora Guide

A new guide outlines rules, safety and expected conduct for tour operators in the Tromsø region.

Products

Find out what you need to do to keep your products updated in our channels. 

Visit Tromsø on social media

Learn about how we work with our social media platforms and responsible marketing.

Destination development

Here you can get an insight into the projects, collaborations and initiatives we are working on to develop the Tromsø region as a destination. 

Destination Leadership Council

Learn how the Destination Leadership Council works to support sustainable development.

Expert Committee

Visit Tromsø-Region has established an expert committee for destination development.

New analysis tool

A new tourism monitoring portal will boost the tourism industry in the Tromsø region.

Norwegian Travel Cluster

Network for destinations in Norway that have committed to sustainable development through the …

Annual report Norwegian Travel Cluster

Read the 2025 annual report for Norwegian Travel Cluster (in Norwegian).

Sustainability

Learn about Tromsø as a Sustainable Destination and Visit Tromsø-Region’s sustainability initiatives.

New Aurora Guide

A new guide outlines rules, safety and expected conduct for tour operators in the Tromsø region.

We are an Eco Lighthouse

We take sustainability seriously, and are proud to be an Eco Lighthouse certified company.

Eco-labelling your business

Why is eco-labelling so important, and how do you get started with the certification?

Sustainable Destination label

Find out how you can use the "Sustainable Destination" label in your own communication.

Sustainable Destination

Tromsø has the "Sustainable Destination" label. Find out how we work with sustainability.

Responsible marketing

At Visit Tromsø Region, we always strive to be truthful, ethical, and aligned with sustainable…

Cruise guidelines

Learn about responsible operations, local cooperation and how to ensure a safe, sustainable call.

Latest from us

Here you’ll find our press releases and newsletters for our partners. In addition, you can read our industry dialogue meeting notes and our consultation responses. Get an insight into what we highlight, share, and contribute to the development of the tourism industry.

Dialogue meetings

Read summaries and key takeaways from our industry dialogue meetings.

Read our newsletters

Catch up on the latest updates from our partner newsletters - explore a selection here.

Our consultation responses

Through consultation responses, we help shape favourable conditions for tourism. 

Press releases

Read our latest press releases.